Google Takes 'Top Global Brand' Title from Apple [Study]
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. See the rest of the results of General Sentiment’s...
View ArticleFinancial Services Sector Rejecting Social Media Marketing
Financial services firms are pulling budget away from social media marketing, with their investment in the medium down 16 percent in the last two quarters. Does social just not work for the financial...
View Article3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12
On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the...
View ArticleGoogle Q3 Financial Report Leaks Early, Halts Stock Trading
Google’s Q3 2012 earnings report was accidentally leaked early today when it appeared on the SEC website well ahead of its typical time. Google has reported a new record $14.10 billion in revenue, yet...
View ArticleExpenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue
Google accidentally reported their earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up, so are expenses, resulting in disappointment in...
View ArticleFacebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose...
View ArticlePaid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data...
View ArticleGoogle Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly...
View ArticleAutomotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing
The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and...
View ArticleSuper Bowl Advertisers Can Learn Lessons from Social Video Trends
Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and...
View ArticleWeekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick...
View ArticleMobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad...
View ArticleGEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares...
View ArticleTubular Labs Crunches Big Data to Create Audience Dashboard for YouTube
Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage...
View ArticleMobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can...
View ArticleThe Biggest Mobile Trends and Stories of 2013
Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these...
View Article5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are...
View ArticleProduct Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry.
View Article2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
View ArticleU.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to...
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